Toy News Weekly Report
Recently, the US Toy Association has been lobbying hard to get toys exempted from large-scale tariffs due to the impact of Trump's tariff increase. Chinese color-matching toys were unveiled at the New York Toy Fair in the United States, with the first batch of new products, Minions Artifact Edition, and Sesame Street Partner Artifact Edition. As Ea
Read more
Why can the global trendy toy market grow against the trend?
Trendy toys rely on IP. According to data from Circana, an international market research company, in 2024, the overall toy market sales in 12 countries including the United States, the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Belgium, Canada, Australia, Brazil, and Mexico will fall slightly by 0.6% year-on-year, but at the same time, the sales of licensed toys will increase by 8% year-on-year, accounting for 34% of the overall toy market. This is the sixth consecutive year of growth in the market share of licensed toys.
Read more
The popular online product Zip String YE luminous bracelet h
This product looks simple but is actually full of ingenuity and is very free to play with. The luminous string not only retains the classic fun, but also adds a unique visual effect in the dark, attracting the attention of many consumers. GOOD HOSEKEEPING magazine will name it the hottest toy of the year. This product will be shown at the New York
Read more
On February 27, 2025, the following important dynamics appea
Irish market: Søstrene Grene has recalled related products in 25 stores in Ireland due to the high lead content in the white pigment of its watercolor paint, which poses a health risk. The affected batch is 230866, the barcode is 5711812887851, and about 408 products were sold between May 29, 2024 and February 13, 2025. Consumers should stop using
Read more
What toys are popular in the European and American markets?
Recently, a global market consulting company announced the sales data of the overall toy market in 12 countries including the United States, Britain, Germany, France, Italy, Spain, Australia, Brazil, and Mexico in 2024. 1. Building blocks lead the rise, and building blocks have grown for 5 consecutive years. Toy cars +5% plush +1%. Games and puzzle
Read more
